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Introduction



Web Site Versus Traditional Advertising

  • In today's world of advertising and marketing, a web site can be much more affordable and effective compared to traditional advertising methods such as print, magazines, newspapers or even Yellow Pages and other directories.

  • Many individuals and companies have slashed their traditional advertising budgets by having a successful web site and online marketing tools while gaining branding and market share at the same time.

  • Another major advantage of having a web site, is the tracking capabilities at your disposal, which can determine the cost of sales much easier than traditional advertising.

  • And as your business rapidly evolves over time, your web site can reflect these changes instantly without the usual absorbitant costs of traditional advertising.